Joe Mallory-Skinner

Design systems leader

I found, scale and run multi-brand design systems inside large organisations, and build the teams, communities and culture that make them last.

Currently leading the Alto design system at IAG Loyalty, serving nearly 200 designers and developers across Avios, British Airways, Aer Lingus, Iberia, Vueling and IAG Loyalty.

EE Design System

Lead Product Designer

Est. £15M a year in delivery capacity returned to product teams, powering EE experiences on web, iOS and Android.

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Toyota Connected Design System

Senior Product Designer (Contract)

Setting up a design system in 90 days for Toyota and Lexus experiences. This work is under strict NDA.

A man uses his smartphone to control his car

Dyson Hero App

Sole Product Designer

iOS App bringing Dyson tech to life for business. Six months end-to-end, with £150k uplift in launch month one.

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