Joe Mallory-Skinner
Design systems leader
I found, scale and run multi-brand design systems inside large organisations, and build the teams, communities and culture that make them last.
Currently leading the Alto design system at IAG Loyalty, serving nearly 200 designers and developers across Avios, British Airways, Aer Lingus, Iberia, Vueling and IAG Loyalty.
EE Design System
Lead Product Designer
Est. £15M a year in delivery capacity returned to product teams, powering EE experiences on web, iOS and Android.
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Toyota Connected Design System
Senior Product Designer (Contract)
Setting up a design system in 90 days for Toyota and Lexus experiences. This work is under strict NDA.

Dyson Hero App
Sole Product Designer
iOS App bringing Dyson tech to life for business. Six months end-to-end, with £150k uplift in launch month one.
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