About
Hey, I’m Joe ✌
Designing solutions that ease real pains, create actual gains, and drive desire is my jam.
I have comprehensive knowledge and experience in global, cross-platform, multi-brand design systems. I've created them from the ground up and have designed for and lead them at scale.
I care a lot about people, which is why I love what I do. I always strive to do the right thing in the right way, and bring positive energy and momentum to any project and team I join.
My experience spans automotive, telecoms, consumer products and e-commerce, my design work has reached millions across the globe and delivered true value for businesses. I’m versatile and love a new challenge.
Based in London, UK – I have 7 years of experience and a knack for making the complex simple.
Testimonials
Joe was instrumental in getting our design system off the ground at Toyota for our global apps.
He provided the strategy and approach as we were growing the team and stepped into the lead role temporarily whilst recruitment was happening.
Joe is one of those unique people who can easily switch between strategic and tactical and is equally competent at leading and being hands on.
Needless to say, it would be a pleasure to work with Joe again. Thanks Joe!
Aimée Le Couteur
Absolutely thrilled to recommend Joe as a Senior Design Systems Designer! 🚀
I had the pleasure of collaborating with Joe on a recent system at Toyota, and his design prowess is nothing short of impressive. He's got an incredible knack for turning complex design challenges into sleek, user-friendly solutions.
Joe's attention to detail is second to none. Our design systems have never been more cohesive and visually stunning. It's clear he's passionate about creating not just designs, but experiences that truly resonate with users.
Beyond the skills, Joe is just a fantastic person to work with. His positive attitude and problem-solving mindset make every task enjoyable. If you're looking for a Senior Design Systems Designer who brings both talent and a great vibe to the table, Joe is your guy.
Trust me, your design team will thank you for bringing him on board!
Ed Hockings
I'm grateful to have worked alongside Joe on a highly demanding project. He brings clarity and hit the ground running with a great plan.
Highly knowledgeable and efficient, he created solid foundations for our brand-new design system and collaborated with the designers to improve them.
He's easy to work with and will be an asset to any team. I only hope that we can work together again in the future.
Moses Gunarman
Joe was instrumental in helping to grow and scale the BT Design System.
Joe joined the Design System team and immediately established himself as a valued member of the team by being a team player and a highly skilled design practitioner.
Joe is fantastic at building relationships with those around him, and working collaboratively with teams to achieve the goals of the Design System.
It was an absolute pleasure working with Joe. His Design System knowledge, experience and skills make him someone that would enhance and benefit any team.
Matt Gottschalk
Joe is a true collaborative partner. He makes sure that every aspect of Accessibility is considered when working on components.
He welcomes the collaboration from the Accessibility Team, listen to our inputs and is focused on finding the best solutions.
Joe truly knows his craft. We are lucky to have him as a colleague.
Ronise Nepomuceno
I worked side by side with Joe while at BT Group and I couldn't have hoped for a better team mate.
Joe's attention to detail, willingness to get involved, drive to make the right things, truly user centred and inclusive approach, and not to mention technical ability is a rare combination to find in one person.
I learned things from Joe that I will take with me into the rest of my design career. I hope we get to work together again one day!
Dave House
I had the pleasure of working with Joe Mallory Skinner on our high profile B2B app project. Joe was hired as a User Experience Designer and was briefed to design an intuitive app that would transform the way our field sales teams operate and consequentially lead to increased cost savings for the business.
Joe’s user centred approach and attention to detail was immediately noticed and admired. Working closely with users, Joe produced excellent and detailed designs that delighted users and stakeholders; ultimately providing a faultless model for the development team to work from.
Joe’s commitment to the project has continued throughout the app’s development, ensuring it adhered to our strong brand guidelines, whilst supporting our technical team with problem solving.
His dedication and talent has won him respect throughout the business here at Dyson and I would have no hesitation in recommending him for future projects.
Shaun McManus
I had the pleasure of working with Joe at Three as the UX/UI Designer in our scrum team.In short, Joe is a fantastic person to have in any team.
He is adept at listening and understanding any given customer problem, focusing on their need and not their want.
Joe has the ability to collaborate well across teams, running both remote research and also in person workshops with large groups. I would not hesitate to recommend Joe for any UX or Product role.
Dan Reed
Skills
Tools
- Figma
- Token Studio
- Framer, Protopie, Webflow, Axure RP
- Github, Visual Studio Code
- Adobe Creative Suite
- JIRA, Asana, Notion
Practice
- Design Systems practice
- Apple and Material best practice
- WCAG standards and inclusive design
- End-to-end product design
- Qualitative and quantitative research
- Leadership, strategy and public speaking
- HTML, CSS and JS
Experience
Download resume
IAGL (Avios)
- Leading design for the multi-brand, multi-platform design system for IAGL serving Avios, Aer Lingus, Iberia, and Vueling experiences.
Toyota Connected (Contract)
- We launched the beta global multi-brand design system in 90 days for next-gen Toyota and Lexus connected vehicle apps.
- Created foundational design systems and tokens for colour and theming, typography, and layout.
- Designed and documented various components and patterns.
- Provided support to designers and helped drive adoption across the business.
- Interim design lead tosupport initial strategy and hiring of a permanent lead.
BT Group
- Led design for the new EE design system, saving est £15M yearly for the organisation.
- Contributed to growing the team from three to twenty, I helped set vision, strategy, principles and processes.
- Supported a community of 800+ users, regularly presented and reviewed product team work.
- Collaborated with internal brand teams and agency partners.
- Created foundational design systems and tokens for colour and theming, typography, and layout.
- Designed and documented various components and patterns.
- Awarded first prize at the BT GAAD awards for contributions towards accessible design at BT Group.
Three
- Contributed to the design system that was in development.
- Ran user research and created a web prototype to make it easier for call centre staff to sell accessories over the phone. The prototype generated £50k in it’s first month and was progressed to full development.
- Researched and designed an in-retail solution to improve staff and customer experience when choosing tariffs and products.
Dyson
- Line managed three UX designers, oversaw two Deloitte designers, and mentored ten UI designers.
- Led the UX research and design process, for many high profile campaigns. Various website optimisations and enhancements in collaboration with analytics teams.
- Organised, conducted and presented results from various user research projects including interviews, moderated testing and card sorting.
- Won budget and introduced tools to enable teams to self serve unmoderated research. Ran workshops and advocated for UX research across the organisation.
- Website optimisations and enhancements in collaboration with analytics teams.
Dyson
- Six month end-to-end project that was attributed £150k+ revenue at launch month one and was continually enhanced until discontinued in 2022. Praised by business development managers as a crucial tool and saved the organisation money on brochure print costs and bulky demo units.
- Researched and designed an iOS app for global business development managers to bring Dyson tech to life for business with interactive 3D demos, product breakdowns, videos, case studies and more.
- I conducted many user interviews, observational studies, card sorting and tree testing. Produced user journey maps and wireframes before full UI and prototypes.
- I contributed to strategically hiring an in-house iOS engineer which enabled super fast delivery for half the cost of an external provider.
Freelance
I worked on various small web and app projects. I was mentored by and shadowed Dr Stuart Church a usability and UX consultant based in Bristol, while I studied with the Interaction Design Foundation.